Explore how to adjust the colour and light after the fact with Adobe After Effects and Premiere Pro: Whether you’re going for a bright, lighthearted aesthetic or a dark, moody look, light and colour can get you there. Light can have a huge impact on the mood and emotion on your video. Whether the white balance was wrong or the footage underexposed, it can be difficult to communicate your message or narrative if the colours are off. Sometimes the colour in your video footage isn’t what you want. So I desaturated my footage and made it look less vibrant, more gritty.” Adjustments to the noise and grain quality can unsettle the audience by tapping into the cultural touchpoints of analogue film. Talking about his recent work, Vavra says, “I wanted it to have a seventies and eighties horror film feel. The cultural connotations of these effects can help you to set the scene, invoke sentimentality or even imply uncertainty.
For example, records aren’t the most popular music format any more, but people still universally understand that a record scratch means stop the presses. All the effects Adobe makes available are making it easier to communicate through these cultural references,” explains videographer Mitch Apley. “Part of the reason these effects still exist is that they were baked in during a time period when VHS was new and revolutionary.
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